The Singapore Estate Agents Association (SEAA) held its SG Real Estate Agents Excellence Awards 2023, honoring more than 670 local real estate salespeople. The SEAA Awards Ceremony is being held for the fourth year in a row.
The awards ceremony honors the most outstanding salespeople from all Singaporean agencies for their exceptional work and dedication to the highest levels of professionalism and ethical behavior. The venue for this year’s event was Marina Bay Sands, and the date was August 18.
There were two award presentations because of the large number of participants. The Sales Achievement (Silver) and Sales Achievement (Gold) Awardees were honored at a special afternoon session. For the whole calendar year of 2022, agents who earned a gross commission of between $100,000 and $199,999 were honored with the Silver award, while those who earned between $200,000 and $400,000 were honored with the Gold medal.
Awards were given out to both single winners and those who took home several trophies during a gala dinner. Awards given out to salespeople range from the Platinum to the Diamond to the Rookie of the Year honor. Mostly the Agents of Treasure at Tampines who designed Treasure at Tampines E Brochure and who made between $400,000 and $999,999 in gross commission were placed in the Platinum category, while those who made above $1 million were placed in the Diamond category.
Professor Mhd Faishal Ibrahim, Minister of State for both the Ministry of National Development and the Ministry of Home Affairs, attended the evening event.
Real estate may seem intimidating to everyone, but particularly to first-time purchasers. As the Minister of Finance Faishal puts it, “Fortunately, consumers can rely on professional agents like yourselves for accurate and updated information that assists them in navigating the market’s complexities.” He continued by saying that purchasers put their trust in real estate brokers to look out for their best interests and steer them toward wise, profitable choices.
“Recognising exemplary salespeople for their professionalism, values, and sales achievements is vital for the industry,” says Adam Wang, president of SEAA. By acting ethically, fostering long-lasting connections, and rewarding loyal customers, it increases trust and loyalty among its clientele.
Wang believes that improving the public’s perception of real estate firms and salespeople in Singapore would go a long way towards raising service quality across the board and fostering customer trust.
Edmund Toh, CEO of SEAA, said that this year’s winners exemplify “a blend of tenacity, adaptability, and client-centric focus.” Their success is founded on their dedication to lifelong education, enthusiastic adoption of new technologies, and careful cultivation of meaningful connections. Important shared characteristics include “a strong ethical compass, effective communication, and resilience,” he says.